About Us

Green Shoes Hotel Management

Green Shoes Consulting a boutique hospitality management and consulting firm. We have an extensive experience in the international hotel and restaurant industry and are behind the successes of various winning and innovative concepts.

Green Shoes was founded in 2017, and is a game changing hotel management company. We bring a new vision to the global hospitality industry.

With our international hospitality firm, we are focused on minimizing our environmental footprint, incorporating green and social awareness initiatives into our hotels and resorts.

Combining our strong business development DNA and sense of environmental responsibility, we work on innovative lodging projects that support sustainable tourism.

Green Shoes, brings to you a New Breed of Hoteliers ...


Pablo Fernandez-Valdes

Upon graduating in his early twenties, Pablo was offered the position of Resident Manager at Melia’ Hotels international. This prestigious role gave him valuable experience in the hotels industry over a 10 -year period, managing five separate properties in countries including Spain, Bali, Mexico and Dominican Republic. Following his time at Melia’, he assumed the role of Managing Director at the award-winning hospitality company, Grupo Tragaluz, where he would oversee hundreds of employees and 20 Restaurants based out in Barcelona and Madrid. While at Grupo Tragaluz, he was instrumental in developing Hotel Omm over a four-year period in Barcelona as Managing Director - working with the world’s top ranked Michelin - star chefs the Roca Brothers. Pablo’s last venture was as Co - founder at KLIMA Restaurant and Bar, a culinary concept inspired by contemporary gastronomy from Barcelona, located in the heart of the historic district in Miami Beach, Florida.

Patrick Landman

Patrick as CEO and Founder of Xotels has made it his mission over the last 10 years to help independent hotels become market leaders. He and his Xotels' team specializes in Strategic Hotel Management and they have taken Hotel Asset Management game to a new level. With their best practices in hotel revenue management, distribution and online marketing they drive both revenue and profit for a portfolio of over 60 properties worldwide including boutique hotels, unique budget hotels, innovative hotel concepts, youth hostels and even camping and holiday parks. They are a game changer in the international hospitality industry, for a new breed of hoteliers.

Prior to Xotels, Patrick has been working as VP of Business Development for RateTiger by eRevMax, Senior Director of Revenue Management at Hotels.com EMEA & APAC, Director of Lodging Expedia, UK & Ireland, Director of Revenue Management at Paramount Hotel New York by Ian Schrager / Morgans Hotel Group.