ROI - Return of investment

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Term Definition
ROI - Return of investment

A KPI that helps to evaluate the efficiency of an investment on a company, on a business project, on a marketing action... The ROI measures the return of an investment in relation to the cost. To do the calculation of this KPI we have to divide  the benefit obtained after the investment  by the cost of it, and the number that we obtain should be a percentage 

Find here the ROI formula:

ROI = (Benefit - Cost)/Cost